2022 Model Release Follow

SCORE MODEL & DEFINITION

NEW FEATURE

BENEFIT TO YOU

IDENTITY NETWORK SCORE 

• Provides insight into activity patterns observed in the Ekata Identity Network 
• Will assess the riskiness of a digital interaction and return a score between zero (low risk) to one (high risk)

Added volume-resilient features for increased efficacy during times of high traffic

• More uniform distributions in this release
•  Less distribution shift in future model releases

IP RISK SCORE 

• Uses machine learning to determine the risk that a given IP address is associated with, in real-time 
• Returns a 0-9 score, where the higher score is associated with a riskier IP address 

Increased efficacy and better private IP handling

• More predictive
• Reduced rate of false-positives
• No longer scores outlier or private-range IPs

IDENTITY RISK SCORE 

• A comprehensive risk score calculated in real-time
•  Combines authoritative data from the Ekata Identity Graph as well as behavioral elements in the Ekata Identity Network to assess a fraud risk 
• Offers ariskiness prediction between zero (low risk) and 500 (high risk) 

Improved distribution and increased efficacy

• More uniform distributions in this release 
• Less distribution shift in future model releases