Why is your domestic and international data different? Follow
There are a number of reasons for this:
- In the United States, we are fortunate to have a very mature, public data industry in which there are many different types of companies that have built businesses on data monetization. This provides companies like Ekata access to vast amounts of data to use for identity verification and fraud prevention. Outside of the US, this industry is at mixed stages of maturation on a country by country basis. Some countries, like the UK, are pretty close in terms of the necessary infrastructure and data companies to facilitate this type of market, while others like Mexico, are still up and coming.
- Data privacy restrictions vary significantly by country, and that can have a huge impact on our ability to source data in these countries. It is fairly well known that the US has pretty relaxed data privacy rules, while on the other side of the Atlantic, European countries are traditionally much more closed off with their data. As a result, there is far more data available in the US than in most EU countries.
- While we have been hard at work over the past few years on increasing our international data coverage, we started on the US data over 20 years ago. Just by virtue of our roots dating back to the late 90s, we have built up a massive database of US people and businesses that few other companies can compete with. That said, we’re still making big strides on a daily basis with our international data and are always looking at different ways to improve our coverage and accuracy abroad.
If you have any questions or for more information, contact us at email@example.com.
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