Pro Insight: A new and Improved Identity Review Solution Follow

Welcome to Pro Insight and our new and improved Identity Review. We added some features and enhancements to our previously called 5-in-1 Identity Check search to enable you to approve good transactions, dig deeper into data attributes, and investigate fraud through a clear and focused user experience.

• Confidence Score has moved to the top and is now global. Get a quick first view of a transaction before diving into the details.
• Positive and negative signals are listed in order of importance, to give you an in-depth look inside of the factors powering the score.
• Orange warning indicators in the result columns highlight mismatches and invalid inputs to indicate a possible need for further investigation
• New map to show distance calculations is below the results panel to give you a sense of geography and distance calculations between inputs

Global Confidence Score

Confidence Score has moved to the top and is now global. Get a quick first view of the identity behind a transaction before diving into the details. The Confidence Score ranges from 0-500 with a higher number indicating a riskier transaction and a lower number indicating a less risky transaction and leverages:

• A machine learning model that adapts and learns in real-time
• Billions of transactional patterns across our Identity Network
• 70+ data signals from the Identity Check API
• 5B global links connecting name, phone, address, email, and IP

Positive and Negative Signals - new!

Positive and negative signals are listed in order of importance to give you an in-depth look inside of the factors powering the score. The signals are derived from an evolving database of 150+ reasons:

The bars on the left indicates the strength of that signal on a scale of 1-5. These signals are dynamic and evolve based on the most current fraud trends seen by our Identity Network.

• Listed in order of importance, with the highest impact signals listed first
• Graded on a scale of 1-5 with a strength indicator to show level of influence on the score
• Dynamic to reflect the full 5-in-1 picture of digital and traditional identity data

New Icons in the Results Columns

The result columns provide an in-depth look into the data.

• Blue icons indicate a match
• Orange icons indicate a mismatch or invalid input
• Hyperlinks in the phone, address, and email columns allow you to find additional details such as associated people and historical data

New Distance Calculation Map

There is a new map located below the results columns to show distance calculations between inputs such as the distance between IP and shipping and/or billing address.

If you would like to learn more about the new Identity Review solution, contact us at support@ekata.com.