Pro Insight: What is Network Risk? Follow

Network Risk is a machine learning prediction, derived from the Ekata Identity Network, that provides insight into how risky a digital interaction is based on activity patterns of core identity elements. It is categorized as either LOW, MEDIUM, or HIGH.

In Pro Insight 2.0, it is underneath the Identity Risk Score.

In Pro Insight 1.0, it is located in the Network Panel.

Put another way, Network Risk helps manual review agents understand risk based on how core identity elements interact with each other. It provides a more nuanced behavioral insight and pattern context to an identity that simply checking for a match (i.e. is email valid?) cannot.